The Holiday Let Owners' Club
Take control of your holiday let.
Pinabo helps independent holiday let owners build bookings that don't pay commission, using the approach we tried first on our own house, Sun Beach House in West Sussex.
- Free 20-minute call
- You own your website and your guests
- Run by holiday let owners
Free guides for owners
Two short, free guides from owners who’ve been there.
We’re finishing them now. Tell us where to send them and you’ll be first to get them.
- The five biggest mistakes holiday let owners make
The costly mistakes we see most often, from the commission you stop noticing to the guests you never hear from again, and how to avoid each one.
- Our five biggest tips for holiday let owners
Five practical changes that help a holiday let take more direct bookings, bring guests back and keep more of what it earns.
What commission costs
What 15% commission costs on a £35,000 letting year. Every year.
The same commission over five years. That's money that could stay in your business.
What a direct booking typically costs you instead: the card payment fee.
Illustrative figures. Commission varies by site and plan. Work out your own figure →
Why owners come to us
You own the house. So why does it feel like someone else is in charge?
You bought it, you fixed the roof, you chose every cushion. Yet a large slice of every booking goes to the booking sites, the rules keep changing, and the guests who loved their stay often belong to the platform rather than to you.
We know because we're holiday let owners too. Pinabo exists to put you in charge of your bookings, your guests, your marketing and your paperwork, and to help you build a business that's worth more every year.
Read our storyWhat Pinabo does
One clear aim, and two things that make it work.
Your holiday let has to pay its way. Everything we do starts there.
Keep more of what you earn The main one
Your own website and booking system, more direct and repeat bookings, and less of each booking paid away in commission. We set it up, then help you grow it.
How it works →Join the Pinabo club
Independent, never alone. Shared know-how, club-rate suppliers and a shared pool of returning guests, built with our founding members.
About the club →Support your local community
Local trades first, guests pointed to local pubs and shops, and free listings for local businesses on your website. Good for business, good for the town.
Our community promise →“The big booking sites are your shop window, not your landlord.”
We don't ask you to leave Airbnb or Booking.com. They bring valuable first-time guests, and we'll help you list where a site earns its keep.
What we change is the balance. You get your own website that guests can book on directly, your own list of guests who've stayed and want to come back, and a clear monthly view of how much of your income is direct. Each year, that share should grow.
- Your own website, with live availability and secure payments, that you own outright
- One calendar across your own site and the booking sites, so no double bookings
- Your own guest list, built with each guest's consent
How it works
From first call to your first direct booking.
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A free call
20 minutes about your house, how guests find you now, and what you'd like it to earn.
Free -
Your Business Review
Your real figures on commission, pricing and channels, in a short written report and a 45-minute call.
£195, credited if you join -
We set it up
Your own website, booking system, payments and booking-site connections, done for you in 2–3 weeks.
£995 one-off -
We help it grow
Membership keeps your site secure and current, your obligations on track and your direct bookings growing.
From £29 a month
All prices include VAT. Membership is rolling monthly. See full details →
Case study
We tried it on our own house first.
Sun Beach House is Richard's five-bedroom house on the beach at Middleton-on-Sea. It's where we worked out what actually brings in direct bookings: a website written in the owner's own voice, one booking system connected to the right sites, and a guest list we look after properly.
Before we offered any of it to another owner, we did it there.
Read the Sun Beach House story
